Novostella is a truly mission-driven brand dedicated in the field of smart LED lighting. In the age of the Internet of Things and Artificial Intelligence, smart LED lighting is more than just a decoration, but a mix of function, style and fun. Our product categories range from smart light bulbs, flood lights, strip lights to more fancy lighting options.
We believe that with smart LED lighting technology, our living and working space will become more convenient and joyful places to explore. Thus, we are committed to creating stellar lighting experience for global families through our persistent innovation, devoted craftsmanship and customer-oriented service. Customer first, always!
  • Who we are?
  • What we do?
  • What we believe?
  • Novostella or Ustellar
  • Marketplace



Novostella is built by a group of passionate, serious-minded young engineers from Shenzhen, China’s leading innovation hub. Driven by a commitment of bringing stellar smart LED lighting experience to global customers, we have been working hard on identifying customer demands, integrating technology with home arts during product development, sweating every product detail with persistent innovation and devoted craftsmanship.


Our Mission

Make smart lighting technology enjoyable to every family.

Our Vision

Built to last as a respectable technology brand in smart lighting.

Our Slogan

Bring more fun to life with Novostella lighting.

Our Brand

We specialize in smart LED lighting, with our products varying from strip lights, flood lights, flashlights, light bulbs, decorative lights, camping lanterns to fancy smart lighting options. App control as well as voice control solutions with our Novostella lights turn lighting into much more funny, engaging experience.

There are values we firmly believe and consistently deliver to our customers, employees and other stakeholders as follows:


Customer Focus
- Understand and meet customer demands by developing high quality, competitive products and creating best user experience.
- Build a reliable and long-lasting friendship with our customers through constant interactions and sincere communication.


Prompt Response

- Listen, care and act promptly to customer requirements and feedback throughout each purchase.
- Take initiatives to solve problems and conquer challenges in everyday work to move forward and achieve excellence.


Innovation Obsession

- Think outside of the box to turn ideas into solutions that not only address customer needs, but also go beyond their expectations.
- Stay curious and get prepared for what will happen to become the next trend-setter of our field.


Effective Teamwork

- Nurture a culture open to difference and diversity, willing to share and support.
- No one works alone. Embrace collaboration, synergy and head for common goals to maximize productivity.


Unbreakable Integrity

- Do the right things. Demonstrate moral rectitude and absolute honesty in all our business endeavors.
- Assure compliance with laws, rules and regulations of the countries and platforms where we run our business.
Novostella or Ustellar ?

Ustellar used to be our brand name. However, since Sep 2018, we have renamed our brand to Novostella. Novostella has replaced Ustellar as our brand name, while Ustellar still remains as a short for our company name (Shenzhen Ustellar Technology Ltd.).

For retail customers, you might visit novostella.uk or novostella.net. They are both our official brand stores, with novostella.net targeting the United States market and novostella.uk targeting the United Kingdom market. For delivery outside of United States and United Kingdom, customers can contact us (shop@novostella.net) for special enquiry before placing an order. We will try our best to fulfill your needs.

ustellar.com is our official company website for wholesale and business buyers all over the world. For wholesale or business customers, you might visit ustellar.com for further enquiry. We will offer favorable quotes case by case.

By the way, We used different website favicon to distinguish retail websites and from wholesale website.
On top of this official brand store, there are several other official online channels selling novostella products. We started sales on Amazon (US/UK/FR/DE/IT/ES) and Ebay (US/DE) since 2017, and newly opened our Cdiscount store in France in Mar this year.

For US or UK retail buyers, you can shop on our brand store: novostella.net (US market only) or novostella.uk (UK market). For retail customers outside of US and UK, please contact us (shop@novostella.net) for special enquiry before placing an order. We will try our best to fulfill your needs.

For global wholesale and business buyers, you can check our official website: ustellar.com to get more details.